A Close Look at the Mercedes-Benz Logo

mercedes-logo

Around Elizabethtown, no vehicle has the storied history or head-turning design that a new or used Mercedes-Benz commands. Thanks to their immediately recognizable styling, including the inimitable Mercedes-Benz 3-pointed star, these vehicles’ exceptional craftsmanship, and engineering is on full-display wherever the road takes them. Built directly into the Mercedes-Benz logo meaning is this century-old dedication to excellence and formidable prowess on and off the road. Take a deep dive into the Mercedes-Benz AMG® logo and more with Mercedes-Benz of Louisville below. 

A Brief Mercedes-Benz Logo History

Before we get into the Mercedes-Benz logo meaning, we’ll want a short history of its origins, starting with the founding by engineer Gottlieb Daimler in 1890. His two sons continued working for the company when Wilhelm Maybach and Emil Jellinek took over operations and ownership. It was these two young men who drew inspiration for the logo from a 3-pointed star that mapped the location of their home on a postcard their father once sent them. 

As a testament to their father’s contributions, the company (then known as Daimler-Motoren Gesellschaft, or DMG) adopted the logo, originally colored blue. They then modified this Mercedes-Benz 3-pointed star with a laurel wreath in1926, symbolizing their continued success. The company completed the transformation by changing the star to an elegant silver in 1934.

The Mercedes-Benz Logo Meaning

With the full weight of the company’s impressive history behind it, the Mercedes-Benz logo serves as a proud symbol of excellence. Thanks to the Daimler brother’s tribute to their father, the logo also offers a unique perspective on dedication to family and honoring the past while moving forward into innovation. However, the Mercedes-Benz logo meaning goes deeper than that. 

Each point of the Mercedes-Benz 3-pointed star represents an aspect of the environment that the brand and it’s luxury engineering capabilities would dominate:

  • Land
  • Sea
  • Air

What Is the Mercedes-Benz AMG® Logo? 

For those around Clarksville who want the pinnacle of Mercedes-Benz sporting engineering at their fingertips, there is no better fit than the high-performance AMG® vehicles. Naturally, the Mercedes-Benz AMG® logo represents in its designs the power of their systems, but in what way?

  • The Mercedes-Benz AMG® logo depicts a cam, valve, and valve spring on the right side, representing a passion for engineering excellence. 
  • These essential engine components, while minute, have had their fair share of innovation and boundary-pushing excellence thanks to the Mercedes-Benz teams
  • On the left side of the AMG® logo, you can see an apple tree with a line underneath, which represents the coat of arms for Affalterbach, Germany, where the sport-tuned AMG® headquarters are. 

Write Your History with Mercedes-Benz of Louisville

Interested in making your mark with Mercedes-Benz? Take a look at the Mercedes-Benz of Louisville model comparisons to find the ideal fit for your Shelbyville travels. Or, simply contact us in Louisville to speak with one of our dedicated representatives as you search. Your upgrade is just a click away—find yours today!

More from Mercedes-Benz of Louisville

  • 2021 Mercedes-Benz S-Class Interior Preview

    The new Mercedes-Benz S-Class interior has lots of Elizabethtown shoppers raving, and it’s not hard to see why. Mercedes-Benz of Louisville is exploring the 2021 S-Class interior features, dimensions, and lighting in this handy guide to the luxury sedan. Enjoy innovations and advanced technologies like the upgraded Mercedes-Benz User Experience (MBUX). After learning about the new Mercedes-Benz…

  • Explore the 2021 Mercedes-Benz E-Class Interior

    The 2021 Mercedes-Benz E-Class interior cabin has the features and technology Elizabethtown drivers are looking for to enhance their daily commute. With a redesigned steering wheel with built-in touch sensors and advanced technologies like Mercedes-Benz User Experience, it’s not surprising that many drivers are raving about what the new E-Class sedan interior has to offer….

  • 2021 Mercedes-Benz GLC Price

    If you’re ready to upgrade your Elizabethtown drives with a family-friendly SUV, consider the new Mercedes-Benz GLC. At Mercedes-Benz of Louisville, we’ll work with you as you explore the Mercedes-Benz GLC 300 coupe standard interior features and starting price to help you find the configuration that’s best suited for you. After learning about the GLC 300 price…

Saved Vehicles

SAVED VEHICLES

You don't have any saved vehicles!

Look for this link on your favorites:

Save

Once you've saved some vehicles, you can view them here at any time.

Contact Us

(502) 896-4411

Call Now

2520 Terra Crossing Blvd • Louisville, KY 40245

Get Directions

Today's Hours:

Open Today! Sales: 8:30am-7pm

Open Today! Service: 7:30am-6pm

Open Today! Parts: 7:30am-6pm

Mercedes-Benz of Louisville 38.2511684, -85.6415362.